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By Jack Brockman
With the focus of so much attention on the public influence on highly charged cases such as Bankman-Fried, no firm should be without the knowledge and in The People of the State of New York vs Donald J. Trump or United States v. Samuel Bankman sight of a comprehensive litigation communications strategy. For the first time anywhere in the U.S. this CLE course is available to all firms in California and allied state’s.
Presented by media and public relations industry experts Seth Jacobson of JCI Worldwide, Inc. and Andrew Frank of KARV, this course goes beyond traditional legal education by exploring how strategic communications can shape legal outcomes, and help attornies navigate complex legal landscapes. In previous years, the pair have presented at several prestigious law firms in California and New York, such as Manatt, Phelps & Phillips, LLP and Latham & Watkins LLP.
What sets this course apart from others in the CLE realm is its practical approach to legal communications. Rather than focusing solely on legal theory, the presenters delve into real-world case studies that demonstrate the impact of strategic communications on legal proceedings. By examining cases where coordinated communications counsel played a pivotal role, attendees will gain valuable insights into how to effectively manage public opinion, enhance litigation approaches, and engage outside communications experts to meet their own clients' needs. We have also ensured that the content in this course is as current as possible, and reflects the ever-changing media landscape in 2024.
Continuing Legal Education (CLE) courses are designed to keep legal professionals updated with the latest trends and practices in the legal field. Among the myriad of courses available, one stands out for its unique focus on the intersection of law and communications: “Strategic Communications to Advance Litigation Strategy.”
Hear what some of the nation’s leading firms have to say about the course:
“Fantastic presentation!”
– Aron Potash, Counsel at Latham & Watkins LLP
“The course was extremely useful.”
– Craig Moyer, Partner at Manatt, Phelps & Phillips, LLP\
Course Elements
One of the key strategies emphasized in the course is the importance of intelligence and research gathering. Attorneys are taught how to gather and vet information quickly, decide on public responses, and obtain legal approval—a critical skill in today's fast-paced media environment. By anticipating and "war gaming" potential developments in a legal case, attorneys can be better prepared to communicate with media, employees, investors, and other stakeholders as needed.
Another standout feature of this course is its focus on establishing influencer coalitions. Attendees learn how to build relationships with key influencers and stakeholders who may impact their cases, thus increasing their credibility and ability to shape public opinion. They will also learn to mobilize these coalitions comprised of media, government, and advocacy groups to win media attention and support for their clients' causes.
The course also covers proactive media engagement, using high-profile legal battles as case studies for attendees to learn how to develop clear, concise messaging tailored to specific outlets and platforms, rehearse responses to opponents' attacks, and select the most advantageous media outlets to present their case. On top of this, our speakers address ethical concerns in the realm of communications, including conflicts of interest.
Our Speakers
Seth Jacobson is one of the nation’s leading marketing and communications specialists with over 25 years of expertise. He specializes in creating highly effective advocacy programs for companies, governmental agencies, and organizations competing in the new global marketplace. He has executed sophisticated communications, crisis management, and grassroots programs and has also developed outreach programs and education strategies for public agencies. Before starting JCI, he spent 12 years leading the western divisions of two of the nation's largest public relations and advertising agencies: Edelman Public Relations and Ogilvy & Mather.
“What makes this course truly unique is its adaptability to evolving legal landscapes, its focus on communication strategies, and the practical value it offers to practicing attorneys—it is a one-of-a-kind program.”
– Seth Jacobson, Principal at JCI Worldwide, Inc.
Andrew Frank oversees crisis communication, litigation support, public affairs, and media skills at KARV. Frank has over 25 years of experience identifying and managing communications issues around complicated litigation; overseeing and implementing crisis preparation; managing product recalls and financial and/or regulatory issues. Prior to founding KARV, Andrew served for 15 years in various positions at Strategy XXI Partners and Kreab Gavin Anderson, including Managing Partner. From 1992-1997, he was a political appointee in the Clinton Administration.
JCI Worldwide, Inc. and KARV are proud to once again present the Strategic Communications to Advanced Litigation Strategies CLE Certified Course, updated for 2024! Please fill out this form if you are interested in receiving follow-up communications from our team regarding the course.
Download the course information sheet below for more details regarding this one-hour course.
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